ROME (ITALPRESS) – The official website for “Eccellenze Italiane,” the project conceived by Mazda Italy in collaboration with Inghirami Company to celebrate the best craft traditions that make Italy a symbol of excellence around the world, is now online. The project has its heart in a series of events that are crisscrossing the entire country, which highlight the deep connection between the craftsmanship that distinguishes Mazda and Italian manufacturing excellence.In order to enhance this initiative, an official page has been created with the aim of providing all the information related to the project, delving into its objectives, values and motivations that have led Mazda Italia to promote this prestigious enterprise at the national level. The new site therefore represents the digital reference point for all those who wish to follow Mazda’s journey through Italy, discovering the artisan realities that for centuries have made our country a symbol of quality and creativity.The new digital platform is designed to engage and inform the public, facilitating exclusive access to the project’s content and news. In particular, it offers the opportunity to get up close and personal with the artifacts, the artists who made them, and the Mazda dealers who, by exploring their territory, have identified the affinities that link each artisan to Mazda’s construction philosophy, telling the stories that motivated and inspired them during the creative process. The page’s dynamic and functional architecture allows for a comprehensive exploration by fostering a linear and intuitive experience. Users are guided through various sections where they have the opportunity to relive past events or discover the calendar of upcoming events, which will be held at Mazda dealerships between January and March 2025, providing a preview of the artists involved and the relationship that binds them to this initiative.Each project has a dedicated section, enriched with images, texts and photographic stories, offering users a complete and emotional narrative. Special attention is paid to the protagonists of this wonderful adventure in precisely the same way that Mazda collaborates with master artisans to create an extraordinary synergy between creativity and tradition. Each artist is presented with a brief description that tells their story, skills and the special bond established with Mazda dealerships for this unique initiative. A celebration of their skills and the fundamental contribution they offer to the project. “Eccellenze Italiane” was born from the collaboration with Inghirami Company, one of the leading groups in Made in Italy clothing, which enjoys the patronage of the Associazione Marchi Storici d’Italia, which has always been committed to the protection and promotion of the heritage of historic Italian brands. With this project Mazda renews its commitment to the enhancement of quality, a value that guides the design and construction of its cars, which are made with passion by Japanese master craftsmen. The initiative includes a national tour of 63 stops throughout Italy, in each of which a local excellence, in collaboration with Mazda dealerships, creates an exclusive artifact. The conclusion of the tour, scheduled for spring 2025, will create a national exhibition in which all the works will be collected and displayed; it will be a unique opportunity to celebrate the marriage of engineering and craftsmanship, past and future, and to appreciate the evolution of Italian manufacturing culture. With this project Mazda wants to celebrate the values of craftsmanship, dedication and attention to detail, which have always belonged to the Hiroshima-based company, but still represent a widespread and living heritage throughout the country, thus generating a deep connection between “Crafted in Japan” and “Made in Italy.” All information is available on the official website: www.mazdaeccellenzeitaliane.it.
photo: Mazda Motor Italia press office
(ITALPRESS).
