CORTINA (ITALPRESS) – The Olympiad of Milan-Cortina as an opportunity to consolidate the tourist bridge between Italy and Slovenia. Winter games are not only sports but also a promotion vehicle. Set up in the center of the Ampezzo resort, Casa Slovenia is not only the point of reference of athletes and professionals but also the place where to carry out important business opportunities.
“Italy is the second most important market for arrivals to Slovenia and as a better opportunity to present ourselves in the heart of the Olympics in Cortina, in the midst of the mountains to this beautiful atmosphere that is breathed every day”, emphasizes in an interview with the Agency Italpress Aljosa Ota, director of the Slovenian Tourist Board in Italy. Many initiatives already undertaken to “port high quality content. We organized an event in Bolzano and then stopped in Predazzo to attend our first medal, the silver of Nika Prevc in the jump. Also the inauguration of Casa Slovenia was a very important moment of networking with the involvement of many sportsmen, from Tina Maze to Primoz Roglic, and we also organized a workshop for Italian travel agents to present them the tourist offer of Slovenia”.
A strong bond with Italy, with Slovenian fans who also supported Federica Brignone on the occasion of the gold in super-G, in an Olimpiade that made sustainability one of its pillars. “The model that carries on Milan-Cortina is a winning model – continues Ota – because also many other places, perhaps not so known as Milan and Cortina, have managed to have many international arrivals, to show their face. It is something very important for the future of the Olympics, but sustainability is a fundamental theme that Slovenia has been carrying out for many years, with far-sighted and very concrete programmes. For example, we have created a brand called Slovenia Green that certifies the sustainability of tourist facilities as well as destinations such as Ljubljana, Koper, Maribor, Kranjska Gora. It is a brand that is based on international standards, there is great attention in carrying out the theme of sustainability in tourism but also on the environmental and social level”.
– Photo Italpress –
(ITALPRESS).
