ROMA (ITALPRESS) – “Tourism is actually a galaxy of turism. It is hotels, refreshments, intermediation. But also logistics, commerce, culture. It is digital services, it is agri-food, but also sports, also fairs, congresses, is mobility, crafts, and, very important, training. And let’s say that artificial intelligence is already very present in the industry and I would say it pervades it. But it also pervades it for a reason that is very important and that I want to remind your guests in Bisceglie: that the tourist today has changed very much, even ten years ago. He is a very technological tourist, because today he uses technology to plan and plan his travel experiences.” Thus the Minister of Tourism Gianmarco Mazzi in video link to the eleventh edition of DigithON.
“We know that artificial intelligence, by 2030, i.e. in just over 3 years, could increase tourism spending a lot and could also reduce the operating costs of businesses. So it is very important that we accompany the small industries in this activity – adds Mazzi -. We are doing this in particular thanks to two tools: Tourism Digital Hub and Italia.it. It is integrated digital ecosystem. Italia.it, among other things, allow me some pride, is the first portal of tourism in Europe: it has flows of over 23 million visitors and, in September of this year, the flow has increased by 28% compared to 2025. The important aspect, to close the question you have asked me, is that it is essential that we work on training. And that’s what we’re doing. Because it is important to train especially young people, who will still be the main actors of tomorrow. You have so many who already work in startups, in which I think artificial intelligence already plays a very important role.”.
“It is very important that we form these young people, always taking into account that we must help them to learn how to govern artificial intelligence and, I allow myself a recommendation, but always keeping man in the center. We have to consider this because otherwise we risk that the future is not so bright, as it may be, even with artificial intelligence, which is certainly an important tool that must be at the service of man,” Mazzi concludes.
– photos from Mitur site –
(ITALPRESS).
