by Stefano Vaccara
NEW YORK (USA) (ITALPRESS) – In the heart of Manhattan, within the New York Times Palace, Sardinia presented itself to the American tourism market opening a new chapter in relations with the United States. The occasion was an event dedicated to tour operators, media and operators of the sector, organized by ENIT, Sardinia Region, Delta Vacations and Sardinian camera system, to officially launch the first direct flight between New York and Olbia.
An initiative that marks a strategic step, not only for connectivity but for the positioning of the island in international tourism.
Regional Councillor for Tourism Franco Cuccureddu stressed the concrete and strategic value of the agreement with Delta Airlines for direct flights. “In the last two years American presences have increased by 80%, despite the need, so far, to make at least three steps to reach the island,” he explained. The aim of the Region is now to diversify the offer: not only the sea “premium” of the Costa Smeralda, but also the nuragic culture and the Domus de Janas protected by UNESCO, hiking and great sporting events such as the America’s Cup.
The point, Cuccureddu explains, is not only logistic. Sardinia wants to expand its story: next to the high-end seaside tourism, there is a cultural, archaeological and identity heritage that can attract a different audience, more attentive to the overall experience of the trip.
A shared vision also on the side of the tourist offer. Paola Saraceni, Regional Sales Director of Delta Vacations, highlights how Sardinia represents a unique destination in the Italian landscape, able to combine exclusivity and authenticity. Not only luxury, therefore, but a distinctive product that meets the new needs of the American traveller, increasingly oriented towards personalized experiences.
On the infrastructure front, Mario Garau, responsible for the development of routes of the airports of Alghero and Olbia, defines this link a historical event. For the first time Sardinia enters directly into the US market, with an impact that can go beyond the summer season. American tourism, in fact, is less linked to seasonal peaks and more interested in living the island in all its dimensions, from food to lifestyle.
Alessandro Antine Nivola, actor and nephew of the sculptor Costantino Nivola, who offers a more intimate and cultural reading. Sardinia, she tells, is a unique place where sea, mountains and millennial traditions live together. From small villages like Orani, linked to the history of his family, to the landscapes of the coast and the cities, emerges a complex and authentic island.
Food also becomes part of this identity: porceddu, cannonau wine, myrtle. Elements that tell a territory and help define an experience that goes beyond the simple holiday.
With the direct flight New York-Olbia, Sardinia is a mature destination, ready to compete on a global scale and to welcome an increasingly demanding international audience.
– photo xo9/Italpress –
(ITALPRESS).
