ROMA (ITALPRESS) – In the Esquilino room of the historical The St. Regis Rome, the presentation of the Italian Tourism Awards was held, the prize that enhances the excellence of the sector, recognizing the professionalism and the skills of hospitality and travel. For the sixth edition the prize goes on second evening on Rai2. A prize, 15 categories in competition for over 300 candidates and only 45 finalists competing to win the golden microphone. It will be a show signed by the director of Luca Alcini (director and author of Dancing with the Stars and numerous successful formats).
The award created by Deborah Garlando, CEO of MHR, organizer and producer of the event will open the stage of the award ceremony next December 10th at 6pm in the Ritz hall in the same location, now home of the event. The presentation was attended by the Councillor for the Great Events, Sport, Tourism and Fashion Alessandro Onorato, alongside the initiative takes another step on the transformation path of the Capital that sees in tourism an industry that enriches the economic fabric of the city and creates new jobs, with 44.1 million attendances between January and October, more than 3 percent compared to 2024. Record numbers never recorded, confirming the trend of the Italian primacy of summer 2025 that sees Italy queen of Europe, with 16,79 million arrivals and over 59 million attendance. The average stay is about 3.5 nights.
For the Councillor Onorato it is a pleasure to celebrate and honor the many professionals working in the world of tourism, a sector that must be increasingly an industry that enriches the economic fabric of our city, generating more qualified and paid jobs. Tourism is an exact science and should not be handled randomly, as happened in the last 20 years before our arrival. It is no coincidence that we are beating every record. And in 2025 we will improve the primacy of 51.4 million attendances of 2024: from January to October we recorded 44.1 million attendances, more than 3 percent more than last year. With the employment that in the last three years has grown by 5.5 percent year after year, while in the three years before Covid the increase every twelve months was 1.9%. Never had our city marked these numbers.
A greeting to Nicola Pietrangeli comes from the organizational staff, friend of the great tennis player who made the history of Italian tennis with wooden rackets. And Honored remembers that: ‘A smart person. For Italian sport it was an icon in the world, for style, sympathy, a person polemic because intelligent, always a point of reference. It is beautiful that I have seen this moment of Italian tennis, more than a moment years of glory. A man tied to the family who, among other things, had already been touched by another serious mourning, that of a son. They are those eternal figures and we will miss them.
Alessandra Priante, President Enit and member of Jury of the Prize, has sent a video message of greetings from Cannes for the importance of initiatives like Italian Tourism Awards to recognize the work of those who work daily in the field. Add: ‘I can tell you that shortly I will be airing at the ILTM Cannes press conference to state that Italy is the number one luxury destination in the world for virtuous rankings’. ‘Competencies and creativity of people are magic formulas that, mixed with passion and commitment, make destinations, culture and the history of places, a lovely journey’ says Deborah Garlando, CEO of MHR and creator of the award, which he strongly wanted and described in detail. ‘It was necessary to create a recognized space to promote the values of Italian tourism and celebrate excellence’.
The tribute to the most capable, virtuous and innovative, attentive to green and sustainability. Thanks to Gabriella and Palmiro and to all those who have made possible this new adventure that will enter the Italian houses next December 16 on Rai 2 in the second evening.
‘The magic of tourism’ is the main theme that wants to support the belief that professionals in this sector have a magic wand capable with their commitment, estro and ingenuity to transform dreams into reality, creating real wonders’. ‘The Night of Excellence is an event that celebrates the talent, creativity and professionalism of the Italian tourist industry. It is thanks to the commitment of all those who work in this field that we can continue to make Italy one of the most loved destinations in the world. I wish all candidates a sincere good luck and that this evening is a moment of recognition and inspiration for the future of our tourism.’ This is the message sent by the Tourism Minister Daniela Santanchè. He appreciated the initiative, sponsoring it, also the Lazio Region.
The MHR Ceo for years has been recounting tourism as an economic pillar of the country, builds a path of professionalism and specialization with Palmiro Noschese, an expert in luxury hotels and tourism and cultural goods, at the head of the Jury of the award that before revealing the names of the 15 finalist therapies of the Prize, states: ‘The tourism allows to crown a dream and be able to make careers as in all other sectors. This is what I feel like to tell the kids they’re gonna want to do in the hotel studios. Benigni in the ‘Vita is beautiful’ proves that a waiter can save with creativity and ingenuity the life of his son but also make a substantial change to the legislative and administrative performance of the sector. Presents the ceremony Gabriella Carlucci, historical face of Italian television and ambassador of the award abroad that illustrated the importance of promoting excellence abroad taking the commitment to create a corridor with Los Angeles showcase of the various offers that our country can boast on the American and international market everything. Technical partner ‘The Arena Srl’.
In the team Paolo Garlando, expert of events and territorial marketing, and Antonio Nasca, production manager. Tourism and entertainment will meet next December 10 stars of international fame such as Flavio Cobolli, Filippo Magnini, Simone De Pasquale and the music of ‘7 Hills Gospel Choir’ with the master Gianluca Buratti who has already enchanted the press with ‘Ride on king Jesus’ opening and ‘Oh happy day’ that closed the morning. Many guests expected for tourism on TV and the golden microphone. Tourism and inclusion/accessibility for MHR translates with the project ‘UpWithDown’ and the scholarships to the ragazz* of Aipd (Italian Association of Down People). The public will choose the winner of the ‘Star Night Award’ crowned by the room share and ‘Best International Tourism Award’ will go to the foreign destination of the year, enhancing cosmopolitan centrality. In this segment of the sector, the Prize boasts a partnership with ADUTEI (Association of Foreign Tourism Offices in Italy).
Trenitalia, leader of railway transport on the Italian and international market, is particularly sensitive and attentive to initiatives and projects aimed at promoting the use of the train as a means of transport. In this sense, we must read the support that offers to many events (fiere, congresses, concerts, cultural events…) of which is an official carrier, as in the case of the Italian Tourism Awards. For the company will intervene Director Sales Trenitalia S.p.A. Francesco Cacciapuoti. ‘The nomination of Trenitalia in the category ‘Transport and Mobility’ highlights our mission, which has always been to create connections and unite the country, through a system of capillary, accessible and multimodal mobility that guarantees every day a high level of offer, services, assistance and comfort’, concludes the Director of Trenitalia Cacciapuoti.
To give voice to ‘The Magic of Tourism’ will be Rai Isoradio, the information ‘for those who feel the emotions!’. From The St. Regis Rome, next December 10th will tell the prize and the rewards and tourist places. As the Director of Rai Isoradio Alessandra Ferraro declares, ‘Isoradio has given the media partnership to this prestigious event that fits perfectly into the mission of the Rai Canal: valorize the territories, the entrepreneurial skills, sustainability and the green. We are the radio on the road of the public service on air h24 always live to tell the infomobility and the Italian territories. Our listeners travel for work, for fun and especially for tourism. Italian Tourism Awards is an important partner for us to tell a prestigious prize with the claim the magic of tourism. 1
5 categories in competition: Italian destinations, Hotel, New Hospitality, Restaurant & Food, Spa & Wellness, Welcome Travel Italy, International, Transport & Mobility, Great Events, Innovation, Sustainable Tourism, Start-Up, Media & Travel Tales, Manager of the Year, Women of Tourism – Elena David Award. The Jury: Chairman of Giuria Palmiro Noschese (Strategie Advisor for the world of luxury hotels), Alessandra Priante (President ENIT), Onorio Rebecchini (President of Convention Bureau Roma and Lazio), Giuseppe De Martino (GM The St. Regis Rome), Joseph Ejarque (AD FTourism & Marketing), Domenico Pellegrino (CEO Gruppo Bluvacanze – President AIDIT), Dante Colitta (Dir.
-Photo screenshot www.mhrtourismawards.it-
(ITALPRESS).
