Every year, in New York, the associations dedicated to the canine breeds organize thematic gatherings that attract residents and tourists, a phenomenon raised also thanks to the spread of the online communities. Among these events is the Doxie Christmas Parade, the parade dedicated to the basts organized by the group “Dachshunds of NYC”. Born as a spontaneous meeting in the parks of Manhattan, it follows the model of seasonal parades for pets, such as the Tompkins Square Halloween Dog Parade, which according to the estimates of the organizers collects every year a few thousand people between participants and curious.
The 2025 edition of the Christmas parade is scheduled for December 14 at Madison Square Park, one of the most used spaces for small and medium-sized events in Midtown. The formula remains identical to previous years: the owners of basts participate with their dogs in Christmas-themed clothing – coats, sweaters or costumes inspired by festive decorations – without competitions or awards. The goal of the organizing group is to offer a free and accessible appointment, in a period of the year in which many activities dedicated to pets instead provide entrance fees, such as pet-friendly markets or Christmas photo sessions in specialized shops.
The success of these initiatives has, moreover, contributed to the growth of the pet sector in New York, where services like bar “dog-friendly”, dedicated cafes or shops specialized in seasonal accessories have increased stably. According to a survey of the New York City Economic Development Corporation, in recent years the city has recorded a significant increase in commercial activities related to animal well-being, including grooming, daycare and park-equipped areas. Events such as the Doxie Christmas Parade are used by communities to strengthen the sociality between owners and to give visibility to the races involved, following a similar model also adopted by groups dedicated to the corgi, the French bulldog and the golden retrievers, which organize periodical gatherings in Central Park and Washington Square Park.
The official communications on the parade program are published mainly on the social profiles of the group “Dachshunds of NYC”, which in recent years has become the point of reference for logistic updates and for the management of the presences, given the spontaneous nature of the event. The model reflects a common trend in informal urban initiatives: the use of social media as an organizational tool instead of dedicated sites, as happens also for other thematic gatherings of the city, from non-competitive races to seasonal flash mobs.
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