ROMA (ITALPRESS) – Nissan Italia informs that Marco Puricelli is appointed Head of Communication and assumes responsibility for the Communication of Nissan Italy. As Head of Press Office since 2016, Marco has contributed significantly to the achievement of Nissan communication objectives, supporting the positioning of the brand and the growth of its reputation at media and stakeholders. In the new role, Marco is responsible for the implementation of Nissan’s communication strategy in Italy, both at product and corporate and internal level, with the aim of supporting the evolution of the brand, strengthening its visibility and helping to involve Nissan Italia’s staff on brand strategies and their application on the market. At the same time, Luisa Di Vita is appointed Head of Planning, Project & Performance, as part of the new organization of International Communications Nissan. In its new function, Luisa leads interfunctional planning and global projects, creating branding and storytelling campaigns to support market performance. In the 12 years when he was Director of Communication and the 2023 Chief Innovation Officer of Nissan Italia, Luisa has led important brand development initiatives and launches of new cars, implementing high-impact communication strategies and innovating processes. In addition, Eleonora Benedetti is appointed Product Communications Coordinator and supports Nissan product communication plans and activities, after a long experience in the same Communications Direction, enriched with further skills acquired as Brand Experience & Event Coordinator in Marketing Management. All assignments are immediately actual.
photo: Nissan Italia press office
(ITALPRESS).
