MILAN (ITALPRESS) – BMW Italy and Pierfrancesco Favino, brand ambassador of the brand in our country, have collaborated to create new communication campaigns related to the themes of technological innovation and electrification that will be developed in the coming months and that, from the end of next year, will lead to the market introduction of the “Neue Klasse.” Media programming will start next December 4 on both digital and linear platforms. “Ours is a journey that points toward a sustainable horizon. Where performance is never just power, but intelligence and awareness. Where style is a promise of timeless elegance, where design is unmistakable and technology is constantly evolving. And on this journey, the voice that accompanies you is not just a voice.It is a commitment. This is our journey, toward a future we are already building. Together.” It is with this story that Pierfrancesco Favino introduces the creative journey undertaken with BMW Italy as the narrative voice of communication campaigns related to the themes of technological innovation and sustainability.The great international actor, who has been brand ambassador of the brand in Italy since 2024, has already been the protagonist of popular initiatives related to the launch of BMW cars in the world of electric mobility on the Italian market, as in the case of the launch of the BMW iX2 that took place in February BMW GROUP Corporate Communications BMW GROUP Corporate Communications 2024. Favino will interpret with all the emotional drive that his voice expresses, the narrative creativity of BMW’s new advertising films related to sustainable development and the future of zero-impact mobility. In an alternation of scenes taken from the international commercial dedicated to BMW’s electric range and images of Pierfrancesco Favino filmed during the studio recording, the 45-second spot conceived by the Italian market is developed to introduce the vision of sustainable mobility that guides the brand’s offer on the subject of electric mobility, which already includes a range of 20 models. The commercial starring and narrated by Pierfrancesco Favino will be planned from December 4, on selected linear TV, social media and, on the occasion of the “Prima Diffusa” linked to the opening of the opera season of Teatro alla Scala, on the big screen positioned in the center of Galleria Vittorio Emanuele, where the opera will be broadcast in the city of Milan.
photo: press office BMW Group Italy
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