ROME (ITALPRESS) – The effect of the Paris 2024 Games promotes Italian fencing in terms of diffusion, popularity and liking of the sports results achieved. Not only that. In the sunset of the Olympics and Paralympics, the recognition of the Italian fencing movement as an excellence of “Made in Italy” abroad is further strengthened compared to the past. These are some of the main aspects that emerge from the market survey conducted by Datamining, a company specializing in surveys and data processing. The in-depth study on the brand positioning of the Italian Fencing Federation in the four-year period 2021-2024 was divided into seven points on a sample of 1,000 Italians interviewed, 50% men and 50% women: among them, 225 people included fencing among the “sports followed and practiced,” of which 70 (7%) indicated it as their “favorite discipline.” Thus, the survey was developed among 26% of followers (+5% compared to a similar survey conducted six years ago), all others were probed as casual spectators. It should also be noted that among the “fans,” the most loyal, the Under 30s and women are on the rise.Fencing, on the Olympic wave, was included in 7th place among the sports indicated by respondents. Piedmont, Lombardy, Emilia Romagna and Campania are the regions where a higher prevalence of interest emerged. Traditional TV, especially thanks to the ratings success of the Paris 2024 Games, precedes social media among the tools used to enjoy fencing events, and the reach on pay TV has also grown. “Internationality,” “style and prestige,” and “competitiveness and commitment” are the most perceived factors with respect to the discipline. In particular, fencing is considered excellence of “Made in Italy” in the world, for results achieved but also for the values conveyed by the sport. Eighty percent of respondents know the Italian Fencing Federation brand, appreciate its message of inclusion launched through the Olympic-Paralympic “dual activity,” and rated the results of Paris 2024 between “excellent” and “good.” Among the data that stand out, again, are the “fun” and “participation of entire families” among the audience. A successful snapshot, in short, which although, having the highest claim to reality, does not exclude the points on which it will be necessary to implement the activity, such as awareness towards the general public (just riding the Olympic wave), and the impact of extra-sports events that in recent months have touched the world of fencing. Moments that, in Datamining’s survey, turn out, however, not to have affected the perception of fencing as a discipline that carries positive values. “Acquiring these photographs of our sport, going beyond our internal observatory of the environment, is a valuable cultural exercise to improve more and more starting from clear and important data,” commented the president of the Italian Fencing Federation, Paolo Azzi. “The market survey recognizes the work done by the Federation at three hundred and sixty degrees both in terms of results and planning to promote our discipline. The ability to positively represent Italy abroad and to carry on a healthy and wholesome sport are aspects that make us proud, as is the fact that we have intercepted a younger and more female group of fans. The in-depth analysis of all the results of the survey will be very useful, especially to develop the points on which we need to work more.”- Photo Federscherma press office -(ITALPRESS).
