ISTANBUL (TURKEY) (ITALPRESS) – Prometeon Tyre Group – a leader in the development, production and marketing of tires for the Industrial, Agro and OTR sectors – today unveiled its first Prometeon-branded 02 Series tires destined for major European markets and Turkey. The launch in Turkey marks the debut of the Prometeon brand as a product brand in the European and Turkish markets, continuing the expansion that began with the production and distribution of the 02 Series tires, in Egypt, destined for markets in Africa and the Middle East. The transition to the new product brand will also be gradual in Europe and Turkey, with the availability of the new R02 line, developed for regional applications, starting in October. The launch was celebrated with a high-profile event attended by more than 400 guests, including customers and journalists from across Europe. Attendees had the opportunity to visit the Izmit plant, explore the wonders of historic Istanbul, and have a unique experience at the Istanbul Park Circuit, testing trucks equipped with Prometeon tires both on and off-road. Driving, professional drivers with whom Prometeon collaborates in sporting competitions, including Martin Macìk, winner of Dakar 2024, Claudio Bellina, who took part in Dakar 2024 competing on Prometeon tires, and Bia Figueiredo, who competes in Copa Truck, the most important truck competition championship in Brazil, for which Prometeon is the official tire supplier.”The launch of the Series 02 under the Prometeon brand marks the beginning of a new phase in the history of our company, and this event represents a milestone in the path of launching our brand,” says Roberto Righi, CEO of Prometeon Tyre Group. “The next few years will see the Group engaged in major investments, on the industrial and commercial fronts, with a very clear objective: that of offering our customers products and services that are increasingly effective in responding to their needs, in a logic of true ‘business partnership’ based on mutual trust and respect.”With the launch of the Prometeon brand, the 02 line is expanded in both Europe and Turkey with the new offering in the regional application: these are the Prometeon-branded R02 Proway and R02 Proway M1 lines, the latter dedicated to countries with high operating severity.In order to be closer to customers’ needs and thanks to the experience gained in the markets, specific products have been developed for different conditions of use.The R02 Proway M1 line is dedicated to the Turkish market, where temperature and usage conditions put a strain on the tires and whose specifications require more reinforced compounds and structures.The European line, on the other hand, represents the perfect balance between mileage, durability and sustainability, able to satisfy the most demanding fleets that want to optimize operating costs.The new product line is available in sizes: R02 315/70; R02 315/80; and R02 295/80.It benefits from the fine-tuning of the technology package launched on the 02 Series in 2022, the result of an intensive research and development program that has seen more than 6,000 tires tested and more than 200 million kilometers driven in all weather and road conditions, which has also benefited from the continuous feedback received from the Group’s partners on the 02 Series already on the market.Compared to the 01 Series, the new Prometeon-branded 02 Series tires boast: +15 percent mileage; +15 percent robustness; +20 percent sustainability; and +20 percent greater retreadability.Thanks to these numbers, the Prometeon-branded R02 line is the ideal product for fleets that want to optimize operating costs and make sustainability an objective when choosing their partner.The new Prometeon 02 Series will be produced at the group’s innovative and increasingly sustainable production site in Izmit, Turkey, which is also home to one of the company’s R&D Centers, after Italy, Brazil and Egypt, which plays a strategic role in the development of the Group’s technology, sustainability and innovation and was renovated and modernized in 2021.Founded in 1960, the factory employs 2 thousand people with a production capacity of about 1 million 850 thousand tires per year, making it the most important industrial tire production center in Turkey. More than 50 percent of production is exported: to as many as 87 countries, mainly to Europe. Over the past 7 years, Prometeon has invested more than 185 million euros in its Izmit factory.In addition, the production processes at the Izmit factory in Turkey comply with energy efficiency criteria aimed at limiting greenhouse gas emissions. In particular, the Turkish factory has obtained ISO 50001 energy certification.The Izmit production site also recently received ISCC Plus certification from the International Sustainability and Carbon Certification organization. With ISCC Plus, Prometeon will certify that part of the materials used are sourced from organic, bio-circular and circular sources.Consistent with Prometeon’s green strategy of reducing environmental impact throughout the supply chain from production to sales, the 02 Series is also inspired by environmental sustainability criteria. At the recent IAA Transportation in Hanover, Germany, the new product dedicated to Coach transportation was presented, Prometeon C02-the first Prometeon tire in rolling resistance class A-with 80 percent of materials recycled and certified or sourced from renewable sources.
– Prometeon press office photo -(ITALPRESS).
