ROMA (ITALPRESS) – Renault continues the offensive on international markets and unveils the name of the new showcar: Bridger Concept. A showcar that embodies Renault’s ambitious world goals, announcing a standard urban SUV with revisited proportions to best meet the needs of the growing number of families living in the city. Renault Bridger Concept is a bold and powerful showcar.
It has surprising proportions with less than 4 meters long that do not compromise internal habitability. The name, derived from the English word bridge in the sense of bridge, connection or connection, refers to rich images and easy understanding. It is a powerful and powerful name.
Like a bridge, it evokes robustness and solidity. It perfectly mirrors the stretched lines and the decided design of the showcar. It is also a promise of human ties that can be created on board the vehicle during travel, perfectly in line with the vision of the voitures à vivre of the Brand Renault. All the information on the new showcar Renault Bridger Concept will be unveiled on March 10 at the same time as the announcement of the strategic plan futuREeady of Renault Group.
“With Renault Bridger… we have enriched the family of names derived from English terms. Starting from the word ‘bridgè (bridge, connection, link), to which the ‘ER’ identifier desinence was added, the name Renault Bridger follows the trail of Renault Duster. Powerful name, robust and versatile, perfect to embody the new showcar – urban SUV, and start writing a new page of our international offensive.” So Sylvia dos Santos, Head of Strategy Naming at the Global Marketing Direction of the Brand Renault, explains in a video how the name of the new showcar Bridger Concept was born.
photo: Renault Group Italia press office
(ITALPRESS).
