MILAN (ITALPRESS) – Not just a car showroom, but a place to introduce a brand, its history and values. This is how the inauguration of Renault’s new flagship store in Milan’s Brera district can be summarized.As Raffaele Fusilli, CEO of Renault Italia, explained, it is “a store that tells the brand by going beyond the car. It tells its values, its colors, its technology. A place therefore where people come into contact with the world of the car and especially with each other. Renault has always tried to connect people before places, and this is exactly what we want to tell in one of the most iconic places in Milan.” Since this is not a classic showroom, only the brand’s latest innovations such as the Renault 5 E-tech 100% electric will be on display. “This was an opportunity to give visibility to a product that has been a legend in the past and will be a modern legend in the future. A car that is an act of love for beauty and design,” Fusilli explained. At the same time as the store, the partnership with Gcds was presented. A fruitful collaboration between the two brands, which share a focus on “sustainability, technological innovation, and nonconformity. “For the occasion, a capsule collection dedicated to Renault 5 was created, just on yesterday’s show, which helped illuminate the Gcds parade thanks to its batteries.(ITALPRESS).-Photo: xh7/Italpress-
