by Lorenzo Riccardi (*)
PECHINO (CINA) (ITALPRESS) – Italian companies in China confirm their commitment in the country, while adopting a prudent approach to a complex economic and geopolitical context. This is what emerges from the Report 2026 of the Italian Chamber of Commerce in China, which photographes the current state and prospects of the Italian entrepreneurial presence in the Chinese market. The Italian production fabric in China appears mature and rooted: the majority of companies have been operating in the country for more than ten years and a significant share for over twenty years, confirming a long-term commitment. The sectors represented range from manufacturing to mechanics, from automotive to lifestyle, agribusiness, energy and finance.
The most significant figure concerns the centrality of the Chinese market: the majority of enterprises consider it a strategic priority group. About 30% of companies continue to invest in innovation and research, while growing attention to new distribution channels such as e-commerce. However, the picture is not without criticality. The main challenge is the intense price competition, followed by the slowdown in demand and the uncertainty of the macroeconomic context. To these are added geopolitical tensions and normative complexity, which affect trust and business strategies. Despite this, opportunities remain relevant.
Italian companies recognize in China one of the major global markets, with solid business networks and a significant demand. The Made in Italy brand also continues to represent an important distinctive factor, especially in quality, design and innovation segments. The Asia Pacific regional market, new partnerships with local entrepreneurs and the country’s technological development are considered factors that generate opportunities for businesses. Business strategies reflect a pragmatic approach: strengthening local collaborations, strengthening supply chains and increasing attention to digital transformation.
Significant also the data on localization: almost all companies maintain China as a central market, with a limited diversification towards other Asian countries. Finally, a clear message emerges from the report to the institutions. Chinese authorities require more support in terms of incentives, administrative simplification and protection of intellectual property. On the Italian front, companies call for instruments such as promotion initiatives and accompanying services on the market. The prospects for the 2026 remain altogether positive; the picture that emerges is therefore that of a resilient entrepreneurial presence, which continues to invest and adapt. In a complex context, Italian companies in China reorganize, confirming the strategic role of the country and contributing to the strengthening of economic relations between Italy and China.
(*) President Italian Chamber of Commerce in China
IPA photos
(ITALPRESS).
