TURIN (ITALPRESS) – Lancia continues its ambitious rebirth plan by unveiling the New Ypsilon, the first of three cars destined to redefine the brand’s future. A project that celebrates the timeless elegance and technological innovation that have made Lancia a symbol of Italian and international motoring. The New Ypsilon represents the first step toward the brand’s relaunch. Available in both hybrid and 100% electric versions, the Ypsilon ranks at the top of the premium B-segment thanks to its versatility and technological innovation. With a design that combines tradition and modernity, the New Ypsilon offers a unique driving experience characterized by sustainability, comfort and efficiency.A key element of Lancia’s relaunch is a return to high performance. Each new model will be accompanied by an HF version, embodying the power and agility of the legendary sports cars that have made the brand’s history, such as the Stratos and Delta. This combination of power and elegance is intended to consolidate Lancia’s positioning in the European premium market.In France, Lancia’s rebirth is already crowned with numerous awards. A few days after winning the prestigious Chantilly Arts & E’lègance competition with the Lancia Pu+Ra HPE, the brand received two more trophies at the Grand Prix Auto Moto. Among the most coveted categories, Lancia won a Style Award and a Personality of the Year Award. The Style Award went to the New Lancia Ypsilon, which represents the brand’s new design language. The design line of the New Ypsilon combines tradition and innovation, inspired by the fluidity of the historic Aurelia and Flaminia, with a touch of sportiness taken from the iconic Stratos and Delta. The Lancia Style Center played on contrasts, combining pure, sensual forms with bolder elements. Distinctive details include a modern reinterpretation of Lancia’s goblet grille and Stratos-inspired taillights. The interior also reflects Italian elegance, with refined choices such as the coffee table and fine materials, including leather and recycled velvets with ribbed textures.Joèl Verany, Lancia’s Brand Manager in France in the first half of 2024, received the Personality of the Year Award for the relaunch of Lancia in France. Over the summer, Lancia opened its first Lancia House in Paris La Dèfense, followed by more openings.The brand plans to open 10 more stores by the end of 2024, and add 15 showrooms in 2025, along with 80 service points to ensure customers receive the highest level of service. Each Lancia House will be an example of Italian elegance, combining contemporary design and quality materials to offer a premium shopping experience. Customers are followed by experienced Lancia salespeople, from online configuration to vehicle delivery. The showrooms are designed to enhance the cars as true works of art, thanks to careful set design and abundant natural light. This new brand identity, focused on quality, electrification and sustainability, is part of an innovative sales model aimed at offering customers a unique and memorable experience. For 40 years, Auto Moto has been a benchmark in France, and the Grand Prix Auto Moto 2024 is now in its third year. In its first year of rebirth, Lancia has already won two major awards.
photo: stellantis press office
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