TURIN (ITALPRESS) – Italy’s most important stage, the 75th Sanremo Festival, becomes the occasion to launch the new integrated campaign, for Suzuki S-Cross Hybrid. A strategic choice of maximum visibility, which emphasizes the role of Suzuki as the absolute protagonist of the Sanremo festival, capable of uniting under one flag the passion for music and the passion for freedom on any terrain. The “Next level SUV” communication concept celebrates the elective and natural affinity between the S-Cross Hybrid and those who drive it, both united by the ability to push the envelope, explore new roads and live life with passion. Planning includes TV spots on major national broadcasters and on CTV in 30″ and 15″ formats, where a tight montage of spectacular Suzuki footage enhances the car’s off-road spirit and abilities to the fullest.All accompanied by the unmistakable and historic Suzuki voice of Haruhiko “Hal” Yamanouchi, who gives the communication an even more epic and engaging tone. The campaign will also be declined in radio, digital, social and trade press.
Photo: press office Suzuki Italy
(ITALPRESS).
