MILAN (ITALPRESS) – Starting in 2022, the Salone del Mobile.Milano has launched an international tour of presentations in Europe, North America and Asia, choosing the most strategic markets for sector exports and to present the novelties and experience of authentic Italian products that an architect, designer or builder can only find by visiting the world’s most important furniture fair. In the United States, the first market in the world with Europe, we have reached the tenth appointment in three years, and after the great success of Miami as the first stop of the International Road Show to present the main novelties of the next edition of the Exhibition, which will take place in Milan, from April 8 to 13, 2025, the Salone del Mobile.Milano continues its journey in the States with the strategic appointment in New York where many of the new features of the Exhibition were announced. In New York, on January 21, the top management of the Salone del Mobile.Milano and the Italian Trade Agency Miami, the sectorially competent office for design in the U.S.-which has co-imposed and coordinated the Salone’s mission in the United States-in collaboration with the main American associations of architects, designers and builders, initiated two meeting moments dedicated to the presentation of the 63rd edition of the Exhibition: with the trade press and with the trade and various stakeholders. The exclusive press meeting at the Headquarters of the Italian Trade Agency NY was led by the President of the Salone del Mobile.Milano Maria Porro, who illustrated the new 2025 innovations and dialogued with architect Pierre-Yves Rochon, author of the visionary project “Villa Hèritage” that will be unveiled at the next Salone. The second event, held at the Rizzoli Bookstore on Broadway, in partnership with Interior Design (the leader of trade magazines in the U.S.), featured artist Robert Wilson, who presented “Mother” a “vision” of Michelangelo’s Pietà Rondanini staged at the Castello Sforzesco for the 63rd Salone del Mobile.New York/New Jersey and Tri-state represent an undeniable starting point to promote all Italian sectors with particular reference to design since, for years now, the most important Italian companies, exhibitors at the Salone, have built and continue to expand important distribution channels in the New York area. Italian design, in particular, is a protagonist in the neighborhoods of Chelsea, Madison, Soho, Meat Packing and Hudson yards. Flagships and stores specializing in Italian products are an absolute Italian reality in the “Big Apple.” “Bringing the Salone to the U.S. is part of a post-pandemic strategy of promoting authentic Italian design that we are adopting for all made-in-Italy products: in fact, we are presenting fair formats of international notoriety and content directly in the geographic areas of greatest growth for purchases and new investments in Italian products. For example, Vinitaly in Chicago, Cosmoprof in Miami and, indeed, the Salone del Mobile in NY. We are close to closing 2024 with a new record of Italian sales in the US (already 70 bn Usd to which Italian design products also contribute) and we are comforted that these presentations push the Italy brand in the US,” commneted Erica Di Giovancarlo, Ice Office Coordinator in the US and Italian Trade Commissioner New York. “Presenting in the US and NY where our products are already known serves to support the goal of very high reputation that the Salone del Mobile.Milano has since its foundation: the American passion of architecture firms, designers, builders and engineering companies for Italian production is solid because it is perceived as unique and trendy, increasingly innovative and attentive to green solutions in the area of sustainability and circular economy. In addition, working for the first time with Interior Design we are studying and scouting among the cd Giants and Rising Giants, to identify new buyers among the big manufacturers suitable for our design products and this year lighting products,” added Carlo Angelo Bocchi Italian Trade Commissioner Miami.The Salone del Mobile.Milano has always been a growth engine for the entire furniture industry internationally, a global platform that opens Milan to the world and welcomes it as the global capital of design. The 2025 edition will present themes and content capable of inspiring new visions and opportunities. Imagination, the pillar of change, has guided these choices again this year, along with quality, which has been intrinsic in the DNA of the Event for 62 editions. Thanks to a record participation of exhibitors and the strengthening of international relations, the 2025 edition is already sold out, confirming the global attractiveness of the Salone and its role as a catalyst for established and emerging markets.For Maria Porro, President Salone del Mobile.Milano: “Returning to NY as the first American stop of the Road Show 2025 is decisive for Salone del Mobile.Milano and for our entire industry. The Salone, a global event, the pivot of a virtuous system that has its roots in Milan but projects itself all over the world, told the American press, which is always very attentive to the voice of the Show, about its many novelties related to the upcoming April edition – from the biennial Euroluce to the first edition of The Euroluce International Lighting Forum, to the rich schedule of Talks and Roundtables on the theme of light, to Robert Wilson’s “Mother” project dedicated to the Pietà Rondanini, Michelangelo’s last masterpiece, on display at the Castello Sforzesco, and the evocative vision of Villa Hèritage by Pierre-Yves Rochon.” “We are also proud to be returning to the U.S. as a market with a strong interest in Made in Italy, where the reputation of ‘fare italianò and that of design products is continually expanding. A growth that also involves many distribution channels, from single-brand and specialized stores to architecture, design and engineering firms, construction companies for residential and contract. In particular, the USA is the point of reference for this sector and for large projects, both hospitality and residential. Italian products in the U.S. are increasingly recognized and appreciated for their high quality, innovation, sustainability and, last but not least, unmistakable style, which explains the departure of the 2025 international tour from this country,” Porro concluded.
– photo press office GP Communications North America INC. -(ITALPRESS).
