MILAN (ITALPRESS) – The Santa Claus Sleigh pays tribute to Vespa and his joy of living, and lands in the heart of Milan, at Vespa The Empty Space the Vespa concept store, recently opened in Via Broletto 13, a stone’s throw from the Duomo. Trained by five Vespa Primavera in the beautiful livery (Vespa Primavera) RED, the Santa Claus sleigh took the iconic shapes of Vespa.
The unmistakable front shield, the famous edge finishings, the original design of the platform with the black rubber elements, redesign in full style Vespa the sled that, on Christmas night, populates the dreams of millions of children all over the world.
An authentic Christmas slip, a unique piece in the world, rich in the same stylistic elements that made Vespa one of the most beloved objects in the world, is available to visitors of Vespa The Empty Space for a Christmas selfie absolutely unrepeatable and unmissable. The ideal lights, the decorations of the party, everything is ready for the perfect snap with friends, to wish Christmas to everyone from the social pages.
Vespa The Empty Space, in via Broletto 13 in Milan, is the concept store that redesigns the border of the Vespa brand, without constraints, without too many rules, reinterpreting it in an innovative and contemporary way. Architecture and design are inspired by the Vespa language: no straight line, no edge, but curved steel walls that recall the metal shell of the Italian cult vehicle. The Vespa Cafè, which occupies a central role of space, is a meeting place that recalls the free and convivial spirit of the brand. The store develops in three areas: one with a selection of the most iconic Vespas; a dedicated to fashion, with unique collections; and finally a lifestyle section.
Vespa The Empty Space is a place to see and try, but above all a place to return, because the continuous change and what will happen inside the store are the real experience that makes this space ever trivial and always different. Always moving, like Vespa.
photos: press office Piaggio Group
(ITALPRESS).
