TURIN (ITALPRESS) – Yesterday ended in Turin the first leg of the new roadshow of the New Lancia Ypsilon, which every weekend, until the Christmas holidays, will see it as a protagonist in the main Italian cities parading, with grace and personality, in the most refined neighborhoods and in the most modern ones, among the charming streets of the historic centers or the liveliest streets of the evening nightlife. In the first event, which took place from Friday 14 to Sunday 17, ten examples of the new model walked the elegant avenues of the Piedmontese capital, greeted by a public fascinated by the lines of the first car of the new era of the Italian brand. “I am proud of the welcome that the Turin public has reserved for the New Lancia Ypsilon in this first stage of the new Italian tour,” said Luca Napolitano, CEO of the Lancia brand. “Also extraordinary was the enthusiasm shown by the many foreigners who invaded Turin in those days to attend the ATP Finals. And Jannik Sinner’s victory was the culmination of a week of national joy and glory, confirming the Piedmontese capital’s ability to excel in any field. And our bond with the city that gave birth to Lancia back in 1906 is deep, the same city that still houses the brand’s headquarters and Sile Center and where the New Lancia Ypsilon was designed, developed and styled. That’s why the new Italian tour could only start from Turin, a crossroads made of elegance, history and innovation, values that reflect the essence of Lancia and find their highest expression in the New Ypsilon”.In particular, the ten Lancia cars drove through some of the most iconic places in the city, such as the historic Via Po, which connects Piazza Castello to Piazza Vittorio Veneto, giving a breathtaking view of the Turin hill and the Po River. The stops could not fail to include Piazza San Carlo, known as the “drawing room of Turin,” where the Ypsilon was perfectly at ease immersed in the refined style of the Savoy city. The cars also passed through the streets of the Quadrilatero and Piazza Vittorio Veneto, where Turin’s movida is staged every evening.The New Lancia Ypsilon is ready to take the field in 2025, when the brand will make its long-awaited return to motorsports, with the aim of reaffirming its presence in contemporary motorsports competitions. Protagonist of this rebirth is the new Ypsilon Rally4 HF, which pays homage to the glorious rallying history of the most successful brand ever.The new model is already set to bring to life another weekend of great involvement: in fact, on November 21-24, it will be Milan, the world capital of fashion and design, that will host the second leg of the roadshow of the new Lancia Ypsilon. Afterwards, the tour will touch Rome (Nov. 28-Dec. 1) and Naples (Dec. 5-Dec. 8), ensuring a unique brand experience, made of style, innovation and Italian pride, which makes each stop an unmissable event for all fans of the Lancia brand.
– Stellantis press office photo -(ITALPRESS).
