TURIN (ITALPRESS) – Germany’s “Automobilwoche” magazine honored Fiat with the “Top Brand Desire Award” during the “Car Loyalty Awards” at the “Automobilwoche Conference 2025” held in the beautiful setting of Munich’s Motorworld.In 2024, the Turin-based brand in Germany attracted more new customers than any other brand in the industry, prevailing in the German automotive market. According to the analysis conducted by Dataforce’s market specialists, using official data from the German Federal Motor Transport Authority (Kraftfahrtbundesamt KBA) as references, FIAT was chosen as the brand that won the highest number of customers who previously owned a car from a different brand. “We are extremely proud to receive this award from a major publication, especially in a mature and relevant European market like Germany. The fact that FIAT attracts more new customers than any other brand on the market is an outstanding achievement and shows how attractive FIAT is to German customers, who are known to be discerning and great car connoisseurs. FIAT’s values reflect what our customers are looking for, and its Italian design, simplicity and ingenious solutions are additional appealing elements. The FIAT range includes iconic vehicles such as the 500e, Topolino, Abarths and Ducato, models that stand out for excellent results in both the car and recreational vehicle markets. In addition, the range will soon be enriched with the Grande Panda and the Fiat 500 Hybrid, allowing us to look to the future with optimism, thanks in part to awards such as the ‘Top Brand Desire Award,'” commented Olivier Francois, CEO of FIAT and Chief Marketing Officer of Stellantis Global.
photo: stellantis press office
(ITALPRESS).
