ROMA (ITALPRESS) – The Academic Year 2025/2026 of the University Mercatorum, the University of the Italian Chambers of Commerce of the Multiversity Group, was inaugurated. An event dedicated to innovation, creativity and training as strategic levers for the competitiveness of the productive system, in a context of global transformations. The event, chaired by Rector Giovanni Cannata, saw the participation of representatives of the academic, institutional and entrepreneurial world. During the ceremony was awarded the Honoris Causa Master’s Degree in Digital Communication and Marketing at Alberta Ferretti, Knight of Labour and Entrepreneur of Italian Fashion, in the presence of the Dean of the Faculty of Sciences of the Society and Communication Alessandra Micozzi, who held the laudatio. The degree recognizes Alberta Ferretti’s contribution to the valorisation of Made in Italy and the construction of an enterprise model based on creativity, culture and social responsibility. “Receiving this Honoris Cause Master’s Degree is a recognition that goes beyond my person: celebrates the value of Made in Italy, the strength of creativity and the responsibility we have as entrepreneurs in representing our culture in the world – says Alberta Ferretti -. I welcome this honor with deep emotion, as an invitation to continue to dialogue with the new generations. Digital communication has transformed the way to tell fashion, but not its fundamental values: authenticity, beauty and respect for human work. I deeply believe that fashion is a universal language capable of combining aesthetics, ethics and vision.” The bestowal of this Honoris Causa degree represents not only a well-deserved personal recognition for Alberta Ferretti, for the authentic value and beauty it has been able to generate through its creations, but also a tribute to the great cultural, creative and entrepreneurial heritage that Italian fashion embodies in the world – the words of Rector Cannata -. The University Mercatorum consolidates its role as a state-of-the-art digital university, founded by companies, and engaged in reducing educational and social inequalities through accessible, quality and inclusive training. Innovation and knowledge are key tools to promote a more equitable, competitive and sustainable society. To all our students, real protagonists of change, I hope to address this new academic year enthusiastically.” During the ceremony, Giuliano Amato, Professor Emeritus of the University of Rome “La Sapienza” and the European University Institute, held the Lectio Magistralis entitled “The formation of the ruling class”. In his speech he reflected on the role of knowledge in times of accelerated changes and how universities represent a founding element for the formation of a competent and animated ruling class from the civic sense. “Today there are those fundamental processes that took place in the parties. The design of the constituents saw in the preparation of the middle classes the key to the management of common interests – Amato added. Mechanism that has been deranged, because intermediate formations live overwhelmed by the scarlet of social media, which dominate communication. Making citizens not executive class, but influencers. It is still central to know trainers, universities, schools of excellence, although skills flee towards professional or business activities, leaving others the management of common business”. The institutional greetings of Luciano Violante, President of Multiversity, Fabio Vaccarono, CEO of Multiversity and President of Universitas Mercatorum, and Andrea Prete, President of Unioncamere, stressed the shared mission of an open, dynamic and innovative training system. “We at Mercatorum and Multiversity could lock ourselves in our successes, in our prestigious results; but we would be less committed to the country. The world of universities cannot be considered a system of monads, an institute disconnected from others. There is need for synergy, quality and spirit of service. To be present on the frontiers of development, energy, space, seabeds, digital, an adequate human capital formation is required – said Violante -. Therefore, strong cooperation is needed between all quality universities, public and private, analogous and digital, putting aside the divisiveness and leveraging on what unites us: to give adequate training to young generations. We must stubbornly find the way to dialogue and build together, we have the duty and responsibility.” “With artificial intelligence, combining creativity and digital skills sets the foundations for a sustainable and inclusive future. It is the synthesis between ingenuity and sensitivity that characterizes the path of Alberta Ferretti, union between enterprises and culture, and the vision of Professor Giuliano Amato, with the formation at the center of freedom and social cohesion. The Mercatorum University interprets this dialogue between innovation and tradition, to accompany students and enterprises in the construction of tomorrow,” Vaccarono said. “Universitas Mercatorum is a point of reference of the system of telematic universities and not only. We are convinced, as Unioncamere, that in this historical phase the possession of knowledge accounts more than the possession of the means of production and the preparation of the human capital is the most important factor within the enterprises. Hence the relevance of an atheist like this,” said Prete.
– photo press office Universitas Mercatorum –(ITALPRESS).
