MILAN (ITALPRESS) – The Fiat Panda confirms the car most sought by Italians, while BMW drives the ranking of the most desired brands: this is the photograph that emerges from the analysis of the words most typed in the category Auto of Immediate Motors in the course of 2025. More than 700 million researches carried out on the platform (+3% compared to 2024), made by about 650,000 unique daily users (+24%), tell a market of the car used increasingly central in the choices of mobility of Italians, between practical needs and premium aspirations. From city cars designed for urban life to 4×4, from electric minicars to luxury sports cars, the words sought by users return an articulated portrait of desires, passions and new trends that are redefining the second hand automotive. In a ranking dominated by Italian and German cars, even this year, Fiat Panda was the most sought after car by Italians, in line with market data. Its versatility makes it loved by young people, families and anyone who wants to move agilely in the city. And not only, because in fifth place is its version 4×4, which rises almost 6% compared to 2024, perfect even in the most impervious mountain resorts, demonstrating once more the great flexibility of the Italian city car par excellence. Although outside the top ten, there is no shortage of the “Pandina”, updated version launched in 2024, whose numbers grow exponentially (+397%), highlighting how users of Immediate Motors are very attentive to the news. In second place another historical model of Fiat, the 500. But not only, the 500 family also enters the top 10 with two models. In addition to the iconic version in second position, in fact, we find in tenth the 500x: also the “sister major” – with more powerful motor and wide space – is among the preferred cars of the Italians. Complete the podium the Volkswagen Golf in third place, which descends from a position regarding last year, but confirms the preponderance of the city car in the search of the users of Immediate Motors. In the other positions of the top ten the Smart to the fourth, the Audi A3 to the sixth, the Polo to the seventh and the timeless Alfa Giulietta and Fiat Punto respectively to the eighth and ninth place. Out of top 10, interesting results also regarding cars with the highest growth rates compared to 2024. In the head Yaris Cross, which climbs 74%. Honda Jazz also sees an exponential increase, with 54% more than 2024. Closes this particular podium the Citroen Ami: the French electric minicar grows by 48% compared to last year. The German triptych is also confirmed this year on the podium of the most sought after Italian brands: he leads the BMW ranking, followed by Mercedes and Audi bronze medal. In the fourth position Mini, but Fiat makes a leap forward in fifth place, climbing a position, and recording an increase of more than 16% compared to 2024. The second part of the ranking is Toyota, while in the seventh place there is Jeep and the eighth Alfa Romeo. They close the top ten Porsche and Ford.Passing brands with the highest growth rates compared to 2024, at first a real surprise, RAM, which rises by 50%. In the second place stands the Spanish Cupra, which makes electric models and hybrids its battle horse, with more than 43% more research than 2024. Closes this particular Toyota podium, +30%. Another brand with interesting growth is Tesla, which marks a +17% compared to 2024. In 2025, the electric car sector in Italy recorded a strong development, marking an increase of 44% of registrations compared to 2024. But these cars begin to cut out a space also in the second hand market, accomplice a greater availability of the used and models that last over time.And always about electric and brand that point on the New Energy Vehicles (NEV – Vehicles in New Energia), going out from the top500, with smaller numbers but denoting an interesting trend, in very strong growth some Chinese brands, in particular Jaecoo registers a +985%, Omoda +469% and BYD +418%. In addition to the most desired models and brands, Immediately Motori has also analyzed the most sought after generic words in the category Auto by Italians. In the first place of this classification is 4X4; in the second place, Neopatentati; an important leap makes it Minicar, which rises by 10% and thus closes the podium. The ranking also shows the love that Italians have for cars that have made history: in fifth and eighth position we find in fact Epoca and ASI, which grow respectively of 22% and 16%. Two more and more sought-after options close the classification: in ninth position Hook, in tenth Automatic change.
– photo Ipa Agency – (ITALPRESS).
