MILAN (ITALPRESS) – Among the issues that have taken on increasing centrality in public debate in recent years, “environmental safety” is one of the most significant. It does not only refer to the environmental impact but focuses on the capacity of contemporary societies to preserve the resources on which economic development, quality of life and lands hold depend.
Veolia, a global leader in environmental services, opens a direct dialogue with citizens to define priorities and ensure access to essential services. It is precisely in this perspective that this year, for the first time Veolia participates in the Fuorisalone with Infinity, an interactive installation on ecological safety created by the artist Marco Nereo Rotelli at the State University of Milan, in the Courtyard of Pharmacy, within the exhibition-event INTERNI Materiae.
The compositional arrangement of “Infinity” comes from a collaboration between different disciplines and knowledge. For Rotelli one of the fundamental themes is in fact the disposition of the traditional figure of the artist, which abandons egocentrism to open itself to a collective composition of knowledge. The project involves figures from different fields: the scientist and Nobel Prize Riccardo Valentini with the physicist Valerio Coppola, the poet Valerio Magrelli, the composer Alessio Bertallot and the digital creative Luca Andrea Marazzini.
The work, conceived on the desire for active involvement of citizens, invites visitors to build a story of a more sustainable world thanks to the collective commitment and the setting up of concrete and innovative solutions to address climate challenges. Specifically, each guest can dialogue through the installation on environmental, sustainability and the relationship between man and technology. An artificial intelligence system interprets these inputs and translates them into real time in images and words projected on the bright screens of the installation and on the entire courtyard, giving rise to a constantly evolving visual composition. The work is done together with the Domyn group, which operates on the centrality of the human being in the development of the IA.
“We believe that environmental safety is not only an industrial or technological challenge, but also a central theme that needs reflection and collective commitment. Initiatives such as this allow us to approach people to sustainability issues, showing how infrastructure, innovation and daily life are deeply connected. Veolia in Italy guides the sustainable transition of territories and enterprises through the GreenUp Strategic Plan, with ambitious objectives of decarbonization, reduction of pollution and protection of resources, in a shared path with citizens, associations and institutions, because we are convinced that only through synergies, dialogue and awareness we can build a more sustainable and accessible future for all”, says Emanuela Trentin, CEO of Veolia in Italy.
In this dialogue between art, technology and human dimension, Infinity becomes a shared reflection space: an invitation to confront the relationship between infrastructure, environment and daily life, and the role that everyone can have in building a more sustainable future.
At a time when yesterday’s environmental challenges have become today’s security crises, Veolia develops integrated solutions for sustainable water, waste and energy management, to ensure operational continuity, ensure access to resources and strengthen competitiveness.
In Italy Veolia has been operating for almost a century with 3,300 employees in 150 operating sites, managing more than 13,000 buildings and about 150 industrial sites each year, helping to save more than 131,000 tonnes of CO2 per year.
Veolia considers it essential to give voice to the needs of citizens and does so also through a continuous survey of the “Barometer of thethe Ecological Transformation” conducted by Elabe for the Group; among the results at the national level of the last edition emerges that 77% of the population feel directly exposed and vulnerable to climate change and that 75% of the Italians believe that the costs of inaction will be, greater than the investments necessary for ecological transformation. In continuity with what emerged, Veolia intends to deepen this need and extend the reflection to visitors of the exhibition-event.
– Photo press office Veolia –
(ITALPRESS).
