MILANO (ITALPRESS) – After last year’s exhibition, the design of Zeekr is the protagonist of Milan Design Week 2026 with “The Art of Connection”, an immersive exhibition that will be open to the public from 20 to 26 April at Showroom 31, Tortona Rocks. Zeekr’s participation takes on a special significance this year: 2026 marks the beginning of the official distribution of the brand in Italy, entrusted to Jameel Motors, one of the most established automotive distributors at international level. The presence at the Milan Design Week is also a symbolic moment to introduce the brand to the Italian public in the most important cultural and creative context for contemporary design. With its second participation in the event, Zeekr presents an exhibition path that accompanies visitors in the creative process that led to the birth of the new Zeekr 7GT, exploring the intersection between automotive design, future technologies and sensory relationship between materials, technology and human response. The exhibition, an even more ambitious evolution of last year’s edition, tells how brands, people and products take shape through creativity, collaboration and imagination, offering an unpublished look behind the scenes of design. Global brand of premium electric vehicles with a strong European identity, Zeekr has its Global Design Center in Gòteborg, Sweden, led by internationally renowned designer Stefan Sielaff, a member of the DESIGNBEST Hall of Fame. During his career, Sielaff collaborated with some of the most important automotive brands – including Audi, Volkswagen, Mercedes-Benz and Bentley. During the Milan Design Week, Sielaff will be present at the exhibition offering visitors direct access to creative thinking that translates the Zeekr vision into form. All the design development and visual expression of the brand are realized internally by an international and multidisciplinary team. Set up in a two-level building, the exhibition develops as a spatial narrative of the creative evolution of Zeekr, from the first sketches and clay models to prototypes and immersive installations. Among the key moments of the exhibition is a collaboration with the artistic duo EJTECH – formed by Judit Eszter Kàrpàti and Esteban de la Torre – who explores adaptive materials and responsive fabrics, expanding the creative dialogue between matter, technology and human interaction. The exhibition also highlights communities, collaboration and talent development, presenting a global project dedicated to students and contributions from international partners, before culminating in the exhibition of the new Zeekr 7GT, the latest novelty of the brand’s European range. The exhibition is hosted by Tortona Rocks, one of the most influential and progressive platforms of Milan Design Week, recognized for its attention to experimentation, independent voices and contemporary design culture. ‘The Milan Design Week is the ideal setting for presenting Zeekr to the Italian public. Design is one of the fundamental elements of the brand’s identity and this event, internationally recognized as a point of reference for creativity and innovation, offers the perfect opportunity to start our journey in Italy. Through “The Art of Connection” we want to tell not only a product, but a vision: a new way to interpret premium electric mobility, combining technology, design and relationship with people,” said Marco Santucci, Managing Director Jameel Motors Italia for Geely and Zeekr. The presence of Zeekr at Milan Design Week 2026 is not exhausted in its exhibition space. As Exclusive Car Partner of Alcova, the brand extends its range of servicestowards one of the most authoritative and respected appointments of the Milanese kermesse: an independent ecosystem, outside the official circuits, able to attract every year an international community of designers, architects, researchers and creatives. A choice that goes beyond the logic of sponsorship and reflects an authentic consonance of values: research, design integrity, rejection of conventional. To distribute the brand on the Italian market, Jameel Motors; to tell it, the language of design and contemporary culture. Alcova: a choice of field. Zeekr as Exclusive Car PartnerThe partnership with Alcova is not a choice dictated by the opportunity: it is the result of an alignment of visions. Zeekr is already present at Design Week with its own exhibition project; collaboration with Alcova represents an additional level of engagement, designed to bring the brand out of the boundaries of its space and within a broader conversation about the project, innovation and the future of mobility. As Exclusive Car Partner of Alcova, Zeekr is not alongside an exhibition format: it enters a shared value system. Alcova has for years been one of the most anticipated appointments of the Milan calendar – an independent ecosystem that favours the quality of research compared to the scale of visibility, and that gathers every year a community of professionals of the project among the most influential at international level. It is exactly the context in which Zeekr’s vision finds its natural location. This year Alcova unfolds between Villa Pestarini and the former Military Hospital of Baggio: two places full of history and stratifications, transformed for a week into a widespread landscape made of installations, meetings and discoveries. Two locations far from each other, united by a common design tension – and this year, also physically connected by Zeekr. The Milan Design Week 2026 also marks the Italian debut of the Zeekr 7GT, premiered during the week. This is a premium segment electric sedan designed at the Global Design Center in Gòteborg under the direction of Stefan Sielaff, already responsible for Bentley and Volkswagen design. These lines, proportions from great tourism and a dynamic presence that subtracts from any rhetoric of excess: the 7GT expresses an idea of luxury discreet and oriented to experience, consistent with the aesthetic values of the brand. On the performance level, the 800V architecture enables ultra-rapid refills, while the acceleration from 0 to 100 km/h in 3,3 seconds defines the character without making it the only argument: the 7GT is designed to offer a stable, engaging and uncompromising driving experience between dynamism and comfort.For Gustaf Gunèr, Head of Brand Design by Zeekr Design, ‘any element of the very refined design’ A true chameleon of the driving experience, where every detail comes from an authentic and uncompromising passion. To complete this presence articulated in the Milanese week, the Zeekr Cafè: an informal meeting point set outside the Showroom 31, designed to welcome creatives, designers, journalists and visitors in an authentic and without formality. Cafè is not a courtesy add-on, but a natural extension of the brand’s philosophy: the connection between people – as well as between places and visions – is at the heart of everything Zeekr builds. A space of pause and conversation in which the identity of the brand is made concrete hospitality. “Zeekr is present at Milan Design Week with its own exhibition project, but we wanted to go further: being an active part of Alcova means dialogue with a creative community that shares our own design references. It’s not about sponsoring an event, mto inhabit an ecosystem – to bring premium electric mobility within a conversation about design that we consider, for Zeekr, as important as natural”, said Marco Santucci, Managing Director Jameel Motors Italia for Geely and Zeekr.-photo press office Zeekr @Milan Design Week –(ITALPRESS).
