Elena Azzaro is an Italian model of Sicilian origin, currently based in New York. Working between the United States and Europe, she has developed her career through editorial shoots, advertising campaigns, and runway shows, collaborating with several brands, including Vivienne Westwood and Armani, building a presence defined by a classic yet strong look and a versatile on-camera style. With roots in Italy and growing international visibility, she represents a new generation of Italian models shaping their careers within global fashion markets.
Your work sits between image and interpretation: how much of what we see truly represents you, and how much is constructed specifically for the camera?
My work always involves building a character. Every time there’s a story to tell and a brand to represent, so I have to interpret a role. It’s a bit like acting in silence. Sometimes the character reflects my personality, sometimes it doesn’t, but that’s exactly what I enjoy: being able to step into different roles.
Fashion often evolves quickly, but identity remains constant. How do you maintain your identity in a field based on constant reinvention?
That’s a very interesting question. We models are a bit like canvases onto which clients project their vision. We’re often asked to be neutral for this reason. But over time, you develop your own personal style that’s what really sets you apart. Even if the system tends to standardize you, authenticity always wins in the end.
There’s a difference between being seen and being remembered. What makes an image stay in people’s minds?
An image stays with you when it evokes an emotion, whether positive or negative. It’s the result of many elements: light, expression, atmosphere… like a painting. If it moves you, then it’s a good photograph.
Do you have a favorite image from your career?
I don’t have just one. There have been many important shoots, each for different reasons. It’s hard to choose a single one.
Do you remember your first Fashion Week?
Yes, my heart was racing. I thought that feeling would disappear over time, but it hasn’t. It’s still there and it’s also what makes you feel alive.
You’ve worked across different aesthetics and narratives: have you ever felt misrepresented or misunderstood in a project?
No, usually everything is very clear: there’s a moodboard and precise directions. Part of our job is adapting to the project. I’ve always worked in respectful environments. But it’s important to say that if something makes you uncomfortable, you have to speak up. It’s not always talked about enough, but it’s essential to know how to say no.
In fashion, beauty is often defined by external standards. Have you found your personal definition of beauty, or is it something that keeps evolving?
It’s constantly evolving. Personally, I find perfection in imperfection. In this industry you see many types of beauty, but often it’s imperfections that make someone interesting and unique. Even what you consider a flaw can become your strength. Conformity exists, but in the end what truly stands out is being yourself.
What’s something you do on set that no one taught you?
The way I move and pose. I trained in classical dance for many years, and it gave me body awareness and fluidity. It’s something that comes naturally and is difficult to teach.
Being Italian carries a strong cultural identity: has that influenced your approach to work or how others perceive you internationally?
Yes, especially abroad it’s seen as a value. In the United States, for example, Italians are highly appreciated. In the past, though, Italian models were sometimes overlooked in Italy. Fortunately, that has changed.
The work of a model is often underestimated. What would you like to clarify?
It’s not just about “being beautiful.” It’s a job that requires technique, physical and mental endurance, constant travel, long hours, and adaptability. And then there are relationships and managing your image on social media it’s truly a 360-degree job.
Do you think the fashion industry is really changing in terms of inclusivity?
Compared to 10-15 years ago, yes it’s more inclusive. But on the runway there’s still a long way to go, especially regarding sizes. In editorial shoots you see more variety, but less so on the catwalk, particularly in Europe.
What is the least visible part of your work?
Everything that happens behind the scenes: agencies, castings, management. And then the uncertainty you never know when you’ll be working. It’s not a stable job like others.
How important is discipline in this job?
It’s absolutely essential. You have to take care of yourself: nutrition, exercise, energy, and a lot of mental strength. Confidence is also very important. It’s not as simple as it may seem.
Have you ever had particularly difficult moments in your career that made you question everything?
Not really, but being rejected at certain castings that mattered a lot to me has been tough. Still, I’ve never questioned myself or my passion. I’ve always continued to believe in my work, my goals, and in myself.
What advice would you give to someone starting out in the fashion industry?
Don’t start too early better from 18 onwards. Do your research, talk to other models, and be careful with agencies. It’s a beautiful job, but also a demanding one.
Do you have new goals or projects for the future?
Yes, I’m working on new projects related to food and also cinema, between Italy and the United States. I can’t say too much yet because they’re still in development, but there will be many new things coming soon.
