ROMA (ITALPRESS) – The cost of fuel continues to affect the mobility costs of Italians, while the incentive framework for the renewal of the car park remains articulated and uneven among the different European countries. In this scenario BYD launches in Italy “Decreto BYD”, the new communication campaign dedicated to the Super Hybrid DM-i range, with an advantage that in September reaches up to 11,600 euros for those who choose to replace their car. The campaign message is directed: “The future of mobility does not wait for decrees. BYD neither. “With “Decreto BYD”, the brand chooses to intervene with its own business initiative to continue on the path of education of citizens towards electric mobility, making it more accessible to a new generation of plug-in hybrid cars, characterized by high autonomy, greater efficiency in consumption and technologies developed to meet the needs of daily mobility. The BYD Super Ibrida DM-i range offers in fact, depending on the model and configuration, more than 1,300 km of total autonomy and consumption up to 71 km/l, combining electric and thermal motor through DM-i proprietary technology. The initiative also looks at a structural theme of the Italian market: the progressive renewal of a park circulating among the oldest in Europe. In a phase in which the evolution of automotive transition support policies follows different timing and modes in the various markets, BYD aims to offer customers a concrete leverage to anticipate change. An integrated campaign, starting from the TV “Decreto BYD” will be the protagonist of a multichannel communication campaign, with a planning that will involve TV and other major media. The TV commercial brings the topic of topicality within a simple and immediate language. Creativity opens as an extraordinary edition of a news, “BYD Breaking News Live”, dedicated to expensive fuel and the complexity of the panorama of car incentives in Europe. While some of the initiatives taken in markets such as Spain, Germany and France are recalled, the story moves to Italy with a change of tone. Over the impression, there are messages related to the increase in fuel costs, up to the stage entrance of BYD DOLPHIN G DM-i.It is the time when the campaign changes the register: “Okay, we’ll take care of it. ” From here the “Decreto BYD” takes shape. The closing summarizes the position of the campaign: “Gamma BYD Super Hybrid DM-i. It is time for autonomy. “With “Decreto BYD”, BYD therefore brings on the Italian market a campaign that combines support to the current regulatory processes, communication and concrete initiative for citizens, putting at the centre an important response to the themes that today affect the choices of motorists: fuel cost, tranquility on the autonomy, efficiency and accessibility of new technologies. – BYD press office photos –(ITALPRESS).
