ROME (ITALPRESS) – Ten years of challenges, creativity and professional growth to establish and experiment with a new communications model capable of combining strategic, specialized and innovative skills in reputation management. This is the path, and mission, of Comin & Partners, the strategic consulting firm founded in 2014 and led by Gianluca Comin, Elena Di Giovanni, Gianluca Giansante, Lelio Alfonso and Federico Fabretti. Five partners, five different paths, united by a shared vision based on an integrated approach necessary to put the client’s needs at the center of the analysis of the political, social and economic landscape. To celebrate this important birthday, a large number of people gathered last night at the Palazzo delle Esposizioni: authorities, past and present collaborators, clients and friends from the different worlds that daily intertwine their relationships with those of the leading company in this crucial area of consulting for those working in both the private and public sectors. The evening was orchestrated by actor and TV showman Neri Marcorè, who presented the different moments of the party and interviewed Comin & Partners partners about anecdotes from the past but also about the company’s future prospects.With a team of more than 80 employees, whose average age is 32, and a turnover that in the past five years has registered an annual growth rate of 17.30 percent to stand today at more than 16 million euros, Comin & Partners has anticipated the needs of an ever-changing environment, expanding its areas of interest and investing in the training of new generations, as evidenced by the Academy, launched to train young talents. In addition to consolidating its leadership in Italy, in Rome and Milan (where it has been present since 2019), the company has formed alliances with Must & Partners and No Com, thus opening up to markets in Brussels, Paris and Madrid, and with Avventura Urbana, for consensus management processes and public debates. The projects devised by Comin & Partners range in different areas: from Scenario Italia, the weekly in-depth bulletin on institutions and politics, to Comprendere, the four-monthly magazine coordinated by Professor Giulio Sapelli and directed by Lelio Alfonso; from the collaboration with KPI6, which has led to the elaboration of surveys on the digital reputation of the major luxury brands and others, to the collaboration with Factanza Media, among the most influential online platforms.But also the Forum in Masseria with Bruno Vespa, for four years one of the most awaited appointments by Italian politicians, institutions and the press. Not forgetting sustainability, which has always been a pillar of Comin & Partners’ strategic thinking, as evidenced by the “We belong to Sustainability” project, launched in July 2021 in collaboration with Open Impact and Objective Five to integrate ESG values within the services offered to companies: from sustainability reports to the accompanying path to parity certification. “Our courage lies, first and foremost, in our ability to adapt to new challenges, present and future, and to understand the horizons of an increasingly complex and interconnected context, such as the world of communication and institutional relations, characterized by new digital tools and global dynamics,” said Gianluca Comin, president of Comin & Partners, welcoming the party el decennial. “In these ten years we have managed to anticipate transformations, always keeping innovation and excellence in serving clients at the center. We have done this by focusing on young girls and boys who every day help shape, with determination and enthusiasm, the future of our profession. Curiosity and attention to every aspect of the company has led us to be leaders in crisis management, knowing that from a corporate crisis can come an opportunity, such as a greater awareness of the need to update tools and processes to keep up with a changing world.” “Our secret is in having been able to team up with passionate people like us and in having always kept a receptive attitude toward new things even in a sector, such as culture, that needed a renewal in communication,” said Elena Di Giovanni, vice president of Comin & Partners. “Another element was believing in raising awareness among public opinion, businesses and institutions about the importance of equal opportunities; we are the first in the company to ensure a gender balance in all our areas of reference because we want to be an example not only in front of clients, but especially in front of our employees who represent the real key to our success.” “We have strongly believed in the importance of innovation and digital technologies to anticipate market dynamics and respond effectively to the demands of the business world, developing innovative ways of advocacy and public involvement. Among the most recent innovations is the investment in artificial intelligence, an essential tool for enhancing communication and institutional relations activities, enabling faster processes and focusing the activities of our colleagues on the processes with the highest added value,” commented Gianluca Giansante. “In contemporary society, the value of communication lies not only in the ability to transmit information, but in the way it is integrated and perceived within the institutional, corporate and social context. We have brought to Milan and the north of the country a diversified approach, seeking to accompany the great dynamism that accompanies the development of these areas without forgetting that only with transparency, authenticity, and the ability to dialogue on diversified platforms can positive results be obtained and contribute to effective communication. These are the values that will continue to underpin our approach,” added Lelio Alfonso. “The Internet and social media have radically changed journalism, yet traditional media endure, and not only that. They will continue to be protagonists of the information scene, despite years of talk of an irreversible crisis of print media. This is because while, thanks to the Web, there has been a parceling out of the media and an increase in the number of sources we can draw on, the risk in such a fluid and ever-changing environment is that we will lose the quality of the product, which is essential to ensure correct information. It’s up to us, communication professionals, to facilitate this dialogue and to ensure third party and independence,” concluded Federico Fabretti.
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