We are interviewed with Alessandro Nardone, Communication Manager at Centergross, who answered the questions of New York about the new regulations to safeguard quality clothing.
Has a conference been held by Centergross on the Blue Bubble, shall we enter into this?
The Blue Bubble is the culmination of a path started right here. We presented to the institutions the business model of the Ready Moda Made in Italy, which was born inside the district of Centergross, and the Ministry of Made in Italy, after a series of considerations, has carried forward until the conclusion the proposal to realize this Bollino Blu. A quality brand that certifies the companies that make the real Made in italy. Produced here by our artisans, for them it is undoubtedly a competitive advantage and, for those who buy, it means having the certainty of buying Made in Italy in a solid way
Can this be an answer to the various Zadars?
Absolutely. A finally tangible and important answer as a tool that can become a marketing lever against the incorrect competition of many brands that flood the market of low quality products, coming from countries where there are no workers’ rights and without any respect for the environment.
We know that his profession makes her travel a lot and even in America.
Yes, with our export manager Riccardo Collina we take care of internationalization: the last event we organized it in Manhattan in collaboration with Milan Fashion Tour, near Fifthy Avenue 1, presenting to several operators of the press and fashion some brands of Centergross, who could present themselves with their collections making themselves appreciated by the American market. Great opportunities that, in addition to giving advantages from the image point of view, create real relationships for future opening opportunities to the American market, a very important thing.
A form of mutual feeling.
Absolutely yes, when we present Centergross – and I say so proudly – we are amazed that there is such a great and important reality in Italy. The Italian market is known for small and medium-sized enterprises… right? For artisans, such an imposing reality as Centergross is a unicum and this – I repeat – is a source of pride in representing Made in Italy in the United States.
So it’s very strong for them to go to fashion.
Exactly, we bring good quality accessible to all pockets: the real alternative to the junk clothing of fast fashion: you spend a little more by buying durable quality material over time unlike the low level that… we understood? Low level.
Poc’anzi spoke about purchases in New York.
The purchases are made in a capillary way, also moving towards California, Philadelphia, Boston, Washington etc., with multi-brand chain presence. Centergross is made of many companies and each has its own commercial policies; based on their targets choose what they think is the best channel. We consider that the United States is a more attractive market since we are two brothers. From my point of view the story tells us that we live in the myth of the States. They love us Italians and everything that comes from Italy. It is an excellent reciprocal exchange and is not dictated only by trade.
And what do you personally appreciate?
Well I grew up influenced by American culture, I made the envoy for the United States, I wrote several books including two novels set right there. I have uncles overseas, and I feel like an American clutch. I love freedom, the principle of freedom, the fact that everyone can live the American dream starting from scratch to the highest levels. This is clearly engaging and exploiting its own skills. The American myth never dies.
A memory of Giorgio Armani?
Together with Maria Grazia Vernuccio – head of press office of Centergross – we decided to dedicate the Bologna Fashion Festival with fashion show dedicated to him. What do you mean? A very great that is already in the books of history, a source of inspiration for each of us and who so loved America. I don’t miss to observe for New York that I also love New York and will take my daughter very soon for her birthday. In New York I really feel at home, with the pride of being Italian. I love it viscerally.
Alessandro Nardone foreigner. Definitely. Certainly not the type from “spaghetti in suitcase”.
L’articolo Alessandro Nardone, Centergross and the Blue Bubble to distinguish the true Made in Italy proviene da IlNewyorkese.
