MILAN (ITALPRESS) – Prime Video is the new medium chosen by Bayer Italia to spread its advertising campaign dedicated to its 125th anniversary in Italy. Bayer Italia, reads a note, is the first Life Science company to launch such a brand campaign on Prime Video, which aims to highlight the company’s important contribution in improving people’s quality of life through its products and services.The campaign was launched during Black Friday and will end on Dec. 19. The spot shows Bayer’s history in the country but also the advances and innovations the company has brought to the fields of agriculture and health. A fortunate coincidence inspired the creative phase: the tricolor of the Italian flag represents the sectors in which the Group operates – green for agriculture, white for self-medication drugs – this year also marks the birthday of the iconic Aspirin brand -, and red for new-generation drugs.With this message, Bayer, the note concludes, “intends to give tangible proof of its relationship with the country and strengthen the bond with customers throughout the country, reaching an increasingly wide and diverse audience. In addition to advertising on Prime Video, in November Bayer’s campaign was featured on the monitors of more than 250 Trenitalia Frecciarossa trains.”
– photo press office Bayer Italy -(ITALPRESS).
