MILAN (ITALPRESS) – Conad has confirmed its position as the leading large-scale retailer in Italy. According to the preliminary results presented today in Milan, the brand will close 2024 still growing, with a turnover of 21.1 billion euros, up 4.5 percent on the previous year.In a complex macroeconomic context, characterized by inflation finally contained and a slow recovery, with stagnant household consumption, Conad consolidates its growth path with a rate higher than the market, driven by an increase in volumes, in the wake of a trend that has seen it increase its turnover by 70 percent in the last 10 years.The main highlights, illustrated by Chairman Mauro Lusetti and General Manager Francesco Avanzini, show how Conad has maintained its market share at 15 percent of total Italy, with a significant weight in all sales channels and in all geographical areas of the country.In this scenario, the brilliant performance of specialty stores is noteworthy, with PetStore Conad (+17.8%), the new “urban format” TuDay Conad (+5.8%) and with Conad Superstore (+5.7%).”Conad confirms itself as the largest company in Italian commerce, the only one present with a single sign in all regions of Italy, with all the main economic indicators growing compared to the 2023 financial year,” said Mauro Lusetti, Chairman of Conad. “Our role in the real economy is fundamental: we defend the purchasing power of customers and families, the engine of society and Communities in the territory. We thank the Members and Cooperatives associated with Conad, who live this commitment with passion, offering quality products and services at competitive prices, supporting the local economy and promoting employment and the development of small and medium-sized enterprises in the agri-food sector. “2024 also saw the further growth of Conad’s MDD (Distributor Brand), with sales at 6.3 billion euros (+4.7 percent in value) and a share of total sales at 33.7 percent (+0.5 points) in the ‘supermarket’ channel. Private label investments have focused on staples, the enhancement of premium brands, and the relaunch of Piacersi Conad. “Between now and 2030, we expect moderate growth in the large-scale retail market, coupled with strong pressure on margins due to reduced purchasing power and the growth of discount stores. The competitive arena will remain crowded, with the growth of value and convenience specialists, channels in which Conad will have to increase its presence,” commented Francesco Avanzini, General Manager of Conad. “For this, investments in digitization and sustainability will play an even more fundamental role, as will the development of new lines of business in customer services, which will compensate for the lower expected growth in traditional channels.Conad confirms its investment plan, according to a strategic agenda characterized by two priorities — “Consolidating the Present” and “Laying the Foundations for the Future” — and five strategic pillars: efficiency, channeling, digitalization, skills development and sustainability.On the subject of sustainability, last October Conad presented to its industrial partners who are suppliers of MDD products (more than 700 companies throughout Italy, employing more than 110,000 people in total) a multi-year work program aimed at achieving ESG goals, particularly for decarbonization and attention to the health and well-being of customers.Finally, digitization has seen in the last year the development of several services related to the HeyConad digital ecosystem, with the launch of proposals dedicated to travel and leisure, health and wellness, pet care, and insurance, with a wide range of protection products, including accident-health, home-family, and travel. The ecosystem will be further enriched with new projects in 2025.At the end of the presentation of the preliminary figures, Conad announced a multi-year partnership with RCS Sports & Events: it will be a sponsor of the ‘Maglia Bianca’ of the Giro d’Italia, the one reserved for the leader of the top young riders’ classification. By participating in the competition ‘queen’ of the sport most practiced by Italians, Conad will be able to have an engaging presence in the territories, be close to the public that follows the race, and promote an active and healthy life.
– Conad press office photo -(ITALPRESS).
