SANREMO (IMPERIA) (ITALPRESS) – Elegance, authenticity and personality: these are the elements that define the New Lancia Ypsilon, a model that marks the beginning of a new chapter for the brand, and that underlie the link with Joan Thiele, one of the most original and refined voices on the Italian music scene, who is growing relentlessly in notoriety and fame. It is thus an encounter between tradition and innovation, in which the car and the artist stand out for their ability to embody all-round elegance, from aesthetics to technology to music. Lancia has decided to tell the story of the new beginnings of these two protagonists through a digital operation that will involve their social channels in one of the most significant weeks of the year for Italy. The campaign will be developed through videos and editorial shots, in which the new Lancia Ypsilon accompanies Joan in telling her story and discovering the new features of the irma car of Lancia’s new era.Each piece of content will in fact highlight the connection between the singer and the car, in an authentic narrative that celebrates the natural elegance of both. The result? An engaging storytelling, in which Joan shows herself with all her spontaneity, perfectly in tune with the new features of the Lancia Ypsilon, including its velvet interior, design, and the latest generation of hybrid powertrain. The culmination of the operation will be a final video that will capture the best of the experience, highlighting the distinctive features of the new Ypsilon and Joan’s emotions. A moment that celebrates a mutual inspiration given by the sharing of the same values between the brand and the artist: a journey that has just begun, but one that leaves its mark and promises to last.
photo: stellantis press office
(ITALPRESS).
