Nocca the fast-growing Italian gnocchi brand, is thrilled to announce the grand opening of its first quick-service restaurant in Nolita, New York City. Located at 250 Mott Street, the new restaurant brings Nocca®’s signature pillowy soft, saucy & Italian gnocchi experience to those seeking flavorful, authentic food with modern convenience.
Born in 2015 from a mission to give gnocchi the recognition it deserves, Nocca set out to reimagine one of Italy’s most beloved comfort foods for contemporary life. After years in gnocchi production and distribution, Nicholas Wooller saw a blind spot in the food world: gnocchi was being treated like pasta’s afterthought. Determined to change that, he set out to honor its roots while giving it a bold, modern identity. Soon after, Alessandro Sita joined the journey, bringing entrepreneurial drive and a shared passion for honest, high-quality food. Together, they shaped Nocca around one clear philosophy: food should be genuine, joyful, and crafted with integrity. Today, Nocca is recognized as the world’s first all-natural, shelf-stable gnocchi brand. With its new Nolita quick-service concept, it’s bringing Italy’s most comforting dish to New Yorkers in an accessible, grab-and-go format that doesn’t compromise on authenticity or flavor.
“From day one, Nocca’s philosophy has been about elevating gnocchi from humble tradition to modern icon: to bridge generations and geographies while honoring Italy’s culinary soul,” said Wooller. “We couldn’t be more thrilled about this first quick-service concept in Nolita, which feels like that philosophy coming to life. It’s a place where gnocchi’s comfort, quality, and convenience are finally meeting New York City.”
The Nocca menu features a curated selection of signature gnocchi dishes, including classics like Gnocchi al Pomodoro, Gnocchi alla Vodka, Gnocchi al Pesto, Gnocchi Cacio e Pepe, Gnocchi Carbonara, and Gnocchi Bolognese. Diners can customize their meal with add-ons such as burrata, all finished with premium ingredients like Calabrian chili, extra-virgin olive oil, and grated Parmigiano Reggiano cheese. Nocca offers traditional gnocchi, with a variety of sauces and toppings to suit every taste. From rich, meaty favorites to vegan, vegetarian, and kosher options, including a flavorful nut-free pesto, every serving is made fresh and cooked to order.
“New Yorkers move fast, but that doesn’t mean they want to compromise on quality,” said Sita. “With Nocca, we’re reimagining what quick service gnocchi can and should be with food that’s real, comforting, and rooted in Italian tradition, yet made for the pace of modern life. Every bowl we serve carries that spirit: authentic ingredients, bold flavor, and a whole lot of joy.”
Understanding the fast-paced lifestyle of New Yorkers, Nocca has created a quick-service model that delivers meals in minutes. Fresh, flavorful, and ready to enjoy on the go, the space also offers a handful of dine-in seats for those who want to slow down, capturing the spirit of Italy in the heart of Nolita. Designed by Jeanette Didone of By Black, the restaurant bursts with bold color, contemporary style, and playful Italian touches, a space that feels as joyful as the food itself. Nestled in a vibrant neighborhood known for its Italian heritage and creative energy, this new location presents a unique opportunity to serve longtime residents familiar with gnocchi while introducing this beloved Italian staple to those anew.
“Nolita is the perfect place for us to open our first restaurant,” said Wooller. “It’s a neighborhood that celebrates tradition while embracing new energy, exactly what Nocca is all about. We see this location as a bridge between old-world Italian roots and the modern ways people eat today, and we’re excited to welcome everyone from longtime gnocchi lovers to those taking their very first bite.”
To celebrate the grand opening on October 31, 2025, Nocca hosted a soft launch and exclusive preview event for media, influencers, and the surrounding community on October 28, 2025. For more information about Nocca please visit https://www.nocca.co/ and follow along on Instagram, Facebook, and TikTok.
