TURIN (ITALPRESS) – The build-up to the presentation of the 70th edition of the Michelin Italy guide, which will be held Nov. 5 at the Luciano Pavarotti Theater in Modena, continues. The official announcement was made on the occasion of the “Road to 70” event organized by Michelin at the Lavazza Nuvola in Turin, a gala dinner featuring a number of dishes conceived and prepared by Italian chefs awarded 3 stars by the famous gastronomic guide. “This evening,” said Marco Do, director of Communications and External Relations Michelin Italy, “we wanted to organize a special party, a dinner that does not exist in nature, with all 13 Italian chefs with 3 stars who cooked 26 dishes: practically a dinner with 29 stars. From TV star Antonino Cannavacciuolo to dean Massimo Bottura, via young up-and-comer Fabrizio Mellino, who brought the three stars back to southern Italy in his restaurant “Quattro Passi,” the chefs created a journey through flavors that celebrates the importance that the Michelin guide represents for the entire quality restaurant movement in Italy and around the world. “On the occasion of the 70th anniversary of the Michelin guide,” continued Marco Do, “we wanted to explore the topic of taste tourism, that is, food and wine tourism. We are talking about a flow of money that, in 2023, amounts to 438 million euros and is estimated to reach half a billion for this year.” The evening was, in fact, also an opportunity to present some of the results of the study that Michelin conducted with JFC, a company that deals with territorial marketing, to understand what is the impact of tourist flows generated by the presence of starred restaurants. Each restaurant with one star generates direct benefits on the territory of more than 800 thousand euros, which become more than two million euros in the presence of a restaurant with two stars. Restaurants boasting three stars, on the other hand, generate a result of 6.5 million euros each. Nearly 70 percent of managers of quality hotels located near a Michelin-starred sign, moreover, say they have customers who have come to the hotel specifically to go to a specific restaurant. Lombardy, Campania and Piedmont are the regions that benefit most from the presence of starred restaurants, while at the provincial level Naples precedes Rome and Milan. “We do not want to appropriate the merits, which are all the restaurateurs’,” Marco Do further explains, “but it is legitimate to think that our guide, with its system of stars and with its language now in common use, influences a good part of these tourist flows that move to go and try top restaurants thanks to our recommendations. We are photographers: our inspectors, all employees of Michelin, try restaurants in absolute anonymity, pay the bills and judge in absolute independence. The picture that comes out for our country is extremely interesting given that the Michelin Italy guide has been the second most starred guide in the world for years now.” In addition to the aforementioned chefs, the Turin evening was also attended by Massimiliano Alajmo, Chicco and Bobo Cerea, Mauro Uliassi, Nadia and Giovanni Santini, Heinz Beck, Riccardo Monco, Enrico Bartolini, Norbert Niederkofler, Enrico Crippa, and Niko Romito.
photo: xb4/Italpress
(ITALPRESS).
