Buongiorno America

Toscana Promozione Turistica made a stop in New York: “Our strategy for more authentic and sustainable tourism”

In the era of tourist overcrowding and hit-and-run tourism, Tuscany chooses to tell its story through new keys, restoring depth and authenticity to the travel experience. It does so with projects such as Toscana Diffusa, with alternative itineraries, enhancement of

Toscana Promozione Turistica made a stop in New York: “Our strategy for more authentic and sustainable tourism” Read More »

Flavia Garzia (Garofalo USA): “This is how we tell Americans about Italian pasta without fear of carbohydrates.”

From transparent packaging to guerrilla marketing on the streets of Manhattan: the Marketing Director of Garofalo USA talks about the Italian brand’s strategies to consolidate its leadership in the U.S. market and challenge nutritional prejudices. Garofalo is a historic Italian

Flavia Garzia (Garofalo USA): “This is how we tell Americans about Italian pasta without fear of carbohydrates.” Read More »

Michele Alfonso: “This is how I tell the story of Made in Italy in cocktails, between tradition and new low alcohol trends”

From Campari to Aperol, bergamot to vermouth, Michele Alfonso brings Italian beverage excellence to the international stage. At Fancy Food in New York, the Italian Trade Agency mixologist explains how to educate the American public about Italian flavors and promote

Michele Alfonso: “This is how I tell the story of Made in Italy in cocktails, between tradition and new low alcohol trends” Read More »